{"product_id":"pravana-the-perfect-blonde-purple-toning-shampoo-33-8-oz","title":"Purple Toning Shampoo for Blonde and Highlighted Hair","description":"\u003cp\u003eUnlock your brightest, most luminous blonde yet with \u003cstrong\u003eThe Perfect Blonde Purple Toning Shampoo\u003c\/strong\u003e. Say goodbye to unwanted yellow tones and brassiness; this high-performance purple shampoo is the essential tool for maintaining cool, vibrant, and refreshed blonde hair at home. Its concentrated, professional-grade violet pigments act instantly to neutralize warmth, ensuring your color remains salon-fresh between appointments.\u003c\/p\u003e\u003cp\u003eBeyond its powerful toning capabilities, this gentle cleansing formula is infused with nourishing ingredients that work to preserve the integrity of your hair. By enhancing natural shine and smoothing the cuticle, it leaves your hair feeling healthy, radiant, and incredibly soft. Whether you have platinum, silver, or highlighted hair, this shampoo provides the maintenance required to keep your cool tones crisp and brilliant.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to wet hair and lather. Let sit for 1-3 minutes depending on desired neutralization intensity. Rinse thoroughly and follow with a moisturizing conditioner to lock in shine.\u003c\/p\u003e","brand":"Vip Extensions","offers":[{"title":"Default Title","offer_id":44011006492759,"sku":"2248145","price":40.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5943\/1255\/files\/20_PV_The_Perfect_Blonde_Cleanse_11oz_sm.png?v=1783214243","url":"https:\/\/getcasualchic.com\/products\/pravana-the-perfect-blonde-purple-toning-shampoo-33-8-oz","provider":"Casual Chic Shop","version":"1.0","type":"link"}