{"product_id":"schwarzkopf-bc-bonacure-color-freeze-silver-shampoo-33-8-oz","title":"Color Freeze pH 4.5 Silver Shampoo for Grey and Lightened Hair","description":"\u003cp\u003eUnlock salon-perfect vibrancy with the \u003cb\u003eBC Color Freeze pH 4.5 Silver Shampoo\u003c\/b\u003e. Specifically formulated for those with grey, white, or lightened blonde hair, this professional-grade cleanser acts as a powerful brass-neutralizer to maintain your ideal cool-toned aesthetic.\u003c\/p\u003e\u003cp\u003eHarnessing the power of pH 4.5 balancer technology, this shampoo doesn't just wash your hair—it stabilizes the hair structure to effectively freeze color pigments deep inside the hair matrix. The result? Long-lasting color intensity and a luminous, icy finish that resists fading between salon visits.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eNeutralizes Warmth:\u003c\/b\u003e Contains specific purple pigments to counteract unwanted yellow and brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003epH Balancing:\u003c\/b\u003e Tightens the hair surface to lock in color pigments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProfessional Results:\u003c\/b\u003e High-performance formula designed for long-lasting vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eHow to Apply:\u003c\/b\u003e Work the shampoo into wet hair, lathering thoroughly. Leave in for 1-5 minutes depending on the desired level of neutralization, then rinse completely. Follow with your favorite Color Freeze conditioner for optimal smoothness and shine. Enjoy a refreshed, vibrant look with this generous 33.8oz salon-sized bottle, perfect for your long-term haircare routine.\u003c\/p\u003e","brand":"Vip Extensions","offers":[{"title":"Default Title","offer_id":44011007705175,"sku":"4045787302332","price":44.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5943\/1255\/files\/bc-color-freeze-ph-45-silver-shampoo-for-grey-lightened-hair-338oz-7231604.jpg?v=1783214351","url":"https:\/\/getcasualchic.com\/products\/schwarzkopf-bc-bonacure-color-freeze-silver-shampoo-33-8-oz","provider":"Casual Chic Shop","version":"1.0","type":"link"}