{"product_id":"wella-color-touch-demi-permanent-hair-color-5-97","title":"Color Touch Demi-Permanent Hair Color 5\/97 Light Brown Violet","description":"\u003cp\u003eAchieve professional, salon-quality results at home with \u003cstrong\u003eWella Color Touch Demi-Permanent Hair Color in 5\/97\u003c\/strong\u003e. Designed for those seeking a rich, multidimensional brunette tone, this ammonia-free formula provides exceptional depth and shine. Whether you are looking to refresh your current color, blend grays, or add a glossy finish to tired locks, this demi-permanent solution is the perfect choice.\u003c\/p\u003e\u003cp\u003eThe gentle, easy-to-apply formula ensures even color distribution from root to tip, resulting in a smooth, vibrant, and multidimensional brunette shade. With long-lasting performance, your color remains luminous for up to 24 washes, offering a low-maintenance way to keep your hair looking healthy and polished. Ideal for all hair types, this professional-grade colorant leaves hair feeling soft, nourished, and visibly glossy.\u003c\/p\u003e\u003ch3\u003eKey Features:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultidimensional Tone:\u003c\/strong\u003e Provides a rich, vibrant 5\/97 brunette finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting:\u003c\/strong\u003e Color integrity maintained for up to 24 washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula:\u003c\/strong\u003e Ammonia-free composition for a healthier look and feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Finish:\u003c\/strong\u003e Ensures even coverage and a high-gloss, smooth texture.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat's Included:\u003c\/strong\u003e One tube of Wella Color Touch Demi-Permanent Hair Color (5\/97).\u003c\/p\u003e","brand":"Vip Extensions","offers":[{"title":"Default Title","offer_id":44011046633559,"sku":"5549038","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5943\/1255\/files\/s-l1600_5b60e44b-e5c5-4090-8786-f819ca37ee0a.jpg?v=1783216570","url":"https:\/\/getcasualchic.com\/products\/wella-color-touch-demi-permanent-hair-color-5-97","provider":"Casual Chic Shop","version":"1.0","type":"link"}