{"product_id":"wella-koleston-perfect-hair-color-12-22-special-blonde-matt-intense","title":"Koleston Perfect Special Blonde 12\/22 Matt Intense 57g","description":"\u003cp\u003eElevate your color palette with \u003cstrong\u003eKoleston Perfect 12\/22 Special Blonde\/Matt Intense\u003c\/strong\u003e. This high-lift, permanent hair color is engineered for those looking to achieve a stunning, cool-toned blonde with a distinct matte finish. Utilizing Wella’s renowned \u003cstrong\u003ePure Balance Technology\u003c\/strong\u003e, this shade lightens and tones in a single step, ensuring your blonde stays clear, bright, and free from unwanted warm undertones.\u003c\/p\u003e\u003cp\u003eThe 12\/22 shade is part of the Special Blonde collection, specifically designed for high-lift results without compromising the integrity of your hair. The matte-intense pigment profile cuts through brassy yellows, leaving behind a cool, sophisticated, and polished blonde aesthetic. Whether you are brightening your base or creating a trend-setting cool-blonde look, this creme formula provides the precision and consistency required for professional-grade results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Lift Precision:\u003c\/strong\u003e Specifically formulated for powerful, controlled lifting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatt Intense Toning:\u003c\/strong\u003e Neutralizes unwanted yellow tones for a crisp, matte-blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology:\u003c\/strong\u003e Promotes even results and minimizes hair damage during the lifting process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy Texture:\u003c\/strong\u003e Designed for effortless mixing and precise, clump-free application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Mix with the recommended developer ratio for maximum lift. Apply to hair sections, beginning with the mid-lengths and ends before touching up the roots. Monitor carefully to ensure optimal lift and deposit, rinse well, and finish with a neutralizing treatment for best results.\u003c\/p\u003e","brand":"Vip Extensions","offers":[{"title":"Default Title","offer_id":44011019108439,"sku":"070018860071","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5943\/1255\/files\/s-l1600_62bef19b-6047-4089-a56c-9de9edcbdaaf.jpg?v=1783215092","url":"https:\/\/getcasualchic.com\/products\/wella-koleston-perfect-hair-color-12-22-special-blonde-matt-intense","provider":"Casual Chic Shop","version":"1.0","type":"link"}