Normcore Signature Shampoo with Sea Buckthorn & Coconut Acid

Elevate your daily shower routine with the Amika Normcore Signature Shampoo. This isn't just a basic cleanser—it is a nutrient-rich experience designed to leave your hair 7x more conditioned* while thoroughly removing buildup. Infused with the power of Sea Buckthorn and gentle Coconut Acid, this shampoo works to nourish and soften every strand from root to tip.

Designed for daily use, this modern formula balances moisture and cleanliness, making it the perfect staple for all hair types. Enjoy the vibrant, clean scent and the immediate softness that follows every wash. By incorporating this signature shampoo into your regimen, you are choosing a balanced approach to hair health that prioritizes hydration and luminosity.

How to Use: Massage a small amount into wet hair, focusing on the roots. Lather and rinse thoroughly. For best results, follow with your favorite Amika conditioner to lock in the nourishment.